the high ceiling holds everything - a patchwork rug is rolled out each morning - meanwhile nighttime creates a great party & exhibition venue
as all hair metal bands know- a wind machine goes a long way
Deceptively simple - the pop up is a small kit of parts
So dark and dirty, but only 20m from the action of the laneway below
Our neighbours walls can provide the structure - this projects becomes about the front facade and the roof - so thats all we'll build!
A big simple roof to keep the rain out, let light in and create storage for the store
Its just a roof, so we'll hang it over our heads where a roof should be
we angle the roof, force the perspective and call out to the alley below
a billowing sail and wind machine call for attention while filling the tight space of the laneway above our heads
Laneway pop-up with a pulsing twist
A pop-up retail store in Melbournes laneway district – all products are hung from above with the laneway becoming the storefront. At night the space is used for party’s and events
| At a glance | |
|---|---|
| Location | Melbourne |
| Budget | 90,000 AUD |
| Size | 80m2 |
Bellow=Hello - Drawing attention down the alley
The Melbourne lanways are a busy high-end retail location. However just meters away are disused secondary alleyways, often dead-ends used for storing trash cans.
Our proposal uses this space by building a large ETFE roof above the laneway floor. When the store is open products hang from pulleys above - meanwhile at night the bottom can be closed up and the space used for parties & events.
To get the attention of people walking 20m away we hang a full size curtain/sail from the facade with a wind machine bellowing behind to reach out to the busy street to say hello.
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