Laneway pop-up with a pulsing twist
A pop-up retail store in Melbournes laneway district – all products are hung from above with the laneway becoming the storefront. At night the space is used for party’s and events
|At a glance|
Bellow=Hello - Drawing attention down the alley
The Melbourne lanways are a busy high-end retail location. However just meters away are disused secondary alleyways, often dead-ends used for storing trash cans.
Our proposal uses this space by building a large ETFE roof above the laneway floor. When the store is open products hang from pulleys above - meanwhile at night the bottom can be closed up and the space used for parties & events.
To get the attention of people walking 20m away we hang a full size curtain/sail from the facade with a wind machine bellowing behind to reach out to the busy street to say hello.
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