brand in Amsterdam’s Utrechtsestraat
Retail design usually means making strong connections to a brand. We created a store focused on product for this multi brand store
Generally Specific Design
We developed a simple range of furniture able to present a range of product types. Two large changing rooms pull back for the majority of the time they are not in use - while a double felt curtain ensures privacy.
For some reason the existing store had a store room covering up a view to the wonderful back garden - we proposed to open this up to the interior while using a combination of a smaller side store room and basement along with better on-demand stocking.
The walls use a paint system that allows us to hang and remove stick on decals to allow for easy and quick merchandising of new products
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